Circular Economy And Sustainability

Jeeoo Choe
Seoul Foreign School

Abstract

Circular economy approaches advanced in 2019, particularly for plastics and packaging. The explosion of media interest in the ocean plastics crisis has driven both consumers and regulators to seek action. Companies are responding with new strategies to reduce waste (Wilcox, Meg). Considering the fact that 8 million metric tons of plastics make their way into our oceans every year (Ocean Conservancy), the cosmetic industry has been taking a step to close the loop and bring more circularity into our lives, economies, and societies. Of the numerous cosmetic companies, the following three respectable companies: Seed Phytonutrients, L’Occitane, Lush are investigated in this paper to explore how each company commits to its own unique method of recycling to become a more sustainable marketplace.

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