Samsung vs. Apple

Wooyong Aiden Lee
Chadwick International School

Abstract

In this research paper, the long-standing competition in the smartphone market between Samsung and Apple is investigated, with a critical analysis of each firm’s strategies. Game and social theories such as Tit-for-tat and Social Darwinism are used to examine each choice and strategy the companies implemented in the legal dispute and market development stages. The paper investigates how the firms cooperating and competing led to the overall growth of the phone industry and the construction of different market structures. Economic theories regarding market structures are used to present how a duopoly was formed in the mobile phone industry. As a mutual partner for both mobile phone providers, Google was able to construct a monopoly in the search engine market. An evaluation of the market outcome and a potential alternative scenario that would have led to a more equitable market is also explored.

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